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here at KIND®, we think a little differently.

Instead of “or” we say “and’. We choose nutritious and delicious, convenient and wholesome, economically sustainable and socially impactful. From the snacks we make, to the way we work, live and give back, our goal is to make KIND® not just a brand but also a state of mind and a community that works together to build a kinder world.

kinder to
our bodies


We believe you shouldn’t have to compromise between nutrition and taste.

Our promise to you is that our products will always lead with a nutrient-dense first ingredient – like whole nuts, whole grains or whole fruit

kinder to
our communities


We believe that kindness is a transformative force for good.

Our team members proudly wear KIND gear and consider how every action lives up to their brand name. We volunteer over 5,000 hours every year to spread kindness in our local community.

kinder to
our planet


We are proud that nearly all the protein in our products comes from plant-based protein sources, like whole nuts.

In 2020, we became the first snack company to commit to exclusively source 100 percent of our almonds from bee-friendly farms by 2025.

join the movement & take action. LIVE KIND

meet Daniel.


Daniel Lubetzky is our founder and CEO. But he’s also a little bit more than that. He’s a champion of not-just-for-profit business. He’s a visionary social entrepreneur. on a mission to build bridges between people. And he’s also the author of the 'New York Times bestseller Do The KIND Thing.

"we believe kindness has the
power to change the world"

-DANIEL LUBETZKY