And that’s not just a clever brand name. It’s a state of mind. And a community. And a movement. And it’s all born of our mission: to make the world a little kinder, one snack and one act at a time. Because we believe when we all act with kindness - when we help someone out, when we make a positive choice - we all have the power to change the world. That’s our recipe for success. And we’d love for you to join in.
Daniel Lubetzky is our founder. But he’s also a little bit more than that. He’s a champion of not-just-for-profit business. He’s a visionary social entrepreneur. on a mission to build bridges between people. And he’s also the author of the New York Times bestseller Do The KIND Thing.
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