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world mental health day 2021

The conversation around mental health is one that has changed dramatically over the last ten to fifteen years. But there people that are getting left behind.

So, this World Mental Health Day, we've partnered with Mental Health ambassador, Dr Alex to showcase that having a good awareness of mental health is not just for young people – it’s for ALL.

We’re encouraging a call to action for you to show a little kindness and be open to talk to the older generation. Whether it's calling a grandparent, cooking a neighbour a dinner, or writing a postcard. Something so simple can mean SO much.

We're all born with the potential to be kind. But as we get older our hectic lives lead us to focus more selfishly on our immediate priorities. As a result, it can be easier to make unkind choices.

Over 4m Brits think we're at our most kind before the age of 10.

So we're asking the experts - kids - to turn the tables and teach us how to be more kind.

That's why we've created Kids Live KIND which brings together a taskforce of kids to share their views on how they'd tackle some of today's biggest issues. In this new three-part series host and kindness activist Katie Piper and behavioural expert Anjula Mutanda learn from some of the kindest people on the planet in order to help us all live kind.

Click on the image to listen to our three part series podcast or click here

we are all born kind.

but we don't always choose to be kind.

because it takes effort
to make a kind choice for your body
& to be kind to others.

when we do... you'll see that kindness has
the power to change the world.


here at KIND we believe in creating snacks that are good for you & your taste buds

our products will always lead with a nutrient-dense first ingredient – like whole nuts, whole grains or whole fruit


but we don’t only love making delicious snack bars. a big part of our mission is to change the world through acts of kindness.

meet Cat

our brand manager in the UK. Cat is particularly passionate about MS, to support her passion we are raising money for Monkey Sox, help us support & pick up a pair of their awesome socks.

meet Harry

our mental health lead. Harry is our mental health champion, leading our partnership with CALM, explore how you can take action & exercise kindness to strengthen your mental health.

join the conversation & share your story #livekind