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small acts of kindness change the world.

Our team members proudly wear KIND gear and consider how every action lives up to our brand name. We volunteer over 5,000 hours every year to spread kindness in our local community. Our initiatives encourage millions of people to make kindness a habit because we believe small acts of kindness have the power to change the world.

let us know where we should support next.

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meet Cat

our brand manager in the UK. Cat is particularly passionate about MS, to support her passion we are raising money for Monkey Sox, help us support & pick up a pair of their awesome socks.

meet Harry

our mental health lead. Harry is our mental health champion, leading our partnership with CALM, explore how you can take action & exercise kindness to strengthen your mental health.

join the conversation & share your story #livekind