nice to meet you, we’re KIND®

There’s tasty. There’s nutritious. Then there’s tasty and nutritious. At KIND, we believe you deserve both. Our story began in 2004 when we crafted the first KIND® bar using the finest whole nuts and fruits we could find. Today our KIND kitchen continues to craft new recipes perfected to the highest standards.

So whatever your snacking style, here’s something to celebrate: we’ll always be thinking up new ways to delight your taste buds and keep your body happy.

simple is best, which is why some of our favorite ingredients are whole almonds, cranberries, pecans, cashews & coconut

ingredients you can see & pronounce®

We believe if you can’t pronounce an ingredient, it shouldn’t go into your body. Actually, it shouldn’t even go into your cupboard. That’s why KIND® snacks are made from whole nuts, fruits and spices, bound together with honey for a simple and delicious snack. And we don’t skimp on the good stuff; our bars are crafted with up to 72% nuts! Feel good knowing you just discovered a delicious way of getting your body what it needs.

California almonds
Brazilian sea salt
Chocolate drizzle

tastebuds only live 10 days, don’t let them die in vain

we’re all about doing the KIND thing

Our aim is to make the world a little kinder, one snack and act at a time. One simple belief underpins it all: There’s more to business than just profit.

This belief inspired us to start the KIND Movement which has inspired thousands of kind acts around the world.

Kindness is contagious and we want to create an epidemic (the good type)… you look lovely today.

now that you know our story

Why not share yours? #kindawesome photos celebrating kindness to your body, your taste buds & your world. Connect with us on Facebook, Twitter, or Instagram.