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Exercise Kindness

We’ve partnered with the Campaign Against Living Miserably (CALM) to encourage the UK to exercise kindness; because we know that a small kind act is a great way to be kind to your mind, & the minds of those around you.

Take KIND Action

see our progress

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Despite the difficulties we faced, 2020 arguably brought out the best in lots of us. We showed some amazing expressions of collective kindness & through our research, we saw milestones that influenced the nation's feeling. Let's carry on exercising kindness through 2021.

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We are donating 5p from every bar of Dark Chocolate Nuts & Sea Salt we sell, which is 60p per pack! So far, we have sold over 4,500 bars this year with 1000s more to come.

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During the UK's second lockdown we sent KIND digital vans across the country to send people personalised messages of kindness, helping bring a smile to their faces. Joining forces with the UK’s Mental Health Ambassador, Dr Alex George, to help raise awareness of how exercising kindness can impact both our mental health & the mental health of others.

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We sent 100 kind messages to the front doors across the UK. From NHS nurses to vaccine center workers, sending well-needed messages of appreciation to those working tirelessly during the pandemic.

we need your kindness

we have an ambitious donation target for CALM of £50,000, exercise kindness & help us reach this goal. check back to see your impact!

CALM Donation Tracker

Exercise Kindness

exercise kindness to help strengthen our collective mental health.


purchase our dark chocolate nuts & sea salt bar & we will donate 5p for every bar sold to CALM.


get together, do what you love and feel better for it. Join a CALM collective.


inspire someone to exercise kindness to help strength their mental health. share on social.

CALM Campaign Against Living Miserably

CALM offer a free and confidential helpline and webchat – 7 hours a day, 7 days a week for anyone who needs to talk about life’s problems. They also offer support for those bereaved by suicide, through the Support After Suicide Partnership (SASP). CALM’s helpline is open 5pm-midnight, 365 days a year – 0800 58 58 58.